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Segmentation Service
Investor Economics’ segmentation database offers a comprehensive and detailed measurement of the demand side of Canada’s wealth market. Household financial wealth is segmented according to seven asset, seven age and seven household income thresholds. The segmentation database is a powerful statistical resource for any financial services organization because it is compiled of actual data from over 13 million households across Canada, not a sample survey.
The database provides information on the financial wealth of Canadian households, including how investable wealth is divided across geographic and demographic lines. The size of the high net worth market, the upscale market, the mid-market and the mass market, including the relative size of these wealth segments in local markets, is also revealed through the segmentation database. This database profiles 400 local markets in Canada according to market size and age and income segments, as well as historic growth trends. This unique resource assists our researchers and planners in quantifying where today’s most attractive markets are located and where tomorrow’s most attractive markets will be. |
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This is not simply the financial services industry’s most comprehensive database, but also it’s most malleable. Cross tabulation is easily achieved using any or all of the following criteria:
- Canada as a whole, province by province, cities,
and rural areas;
- Seven segments of taxable financial wealth assets;
- Seven segments of RRSP assets;
- Seven income segments;
- Seven age segments.
price available upon request
If you would like to subscribe to any of our industry studies, or wish
to learn more about them, please call us at (416) 341-0114.
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