Deposit Advisory Service Spring 2021

The 2020 Experience: Fintech, Registered Products and Advisors Pivoting
The Deposit Advisory Service (DAS), is ISS Market Intelligence’s flagship research focused on the multiple deposit products available in Canada and the distribution channels through which they are sold.

The report’s sections consider the marketplace from a number of vantage points, including distribution channels, product structure, interest rate/pricing factors, term to maturity, liquidity, transactions, segmentation by account size, and provincial distribution.

The Spring 2021 edition covers the deposit market in detail up to the end of 2020—a year which saw record inflows into deposit products, and one of the fastest equity market crashes and subsequent recovery in history. As the Canadian economy recover through the course of 2021, the market for liquid deposit products will remain one of the most active markets across the Canadian financial services landscape.