Fintech Report 2023: As Advice Goes Digital, Digital Becomes More Human

Lines between channels are blurring as direct-to-consumer adds human advice elements and traditional advice-based channels adopt digital tools and platforms. There is a lot of experimentation occurring, with several types of hybrid models being introduced to the online advice and online brokerage channels. While adoption of digital faces several challenges at traditional wealth firms, from progression pathways to advisor value proposition, the future of advice will certainly have digital components. Will these channels converge into similar models of wealth management, or will innovation and differentiation create a myriad of new service offers? Investor Economics explores these questions and more in the latest feature on hybrid advice in the Fintech Report.