
Date Posted: Dec 16, 2024

Fintech Report Special Feature Summer 2024—Super Apps
The pursuit of the super app, as exemplified by WeChat in China, has proven elusive, to-date, elsewhere. Theme-based apps are bridging the gap, with a focus on mobility, payments, savings or location. These apps surround users with ecosystem of services from various verticals. This piece provides examples of these apps, explores how they have been developed, and explores the potential these apps have to transform the financial services and wealth industries. It looks at drivers, such as demographic shifts, technological advances and user pain points with the status quo, which are propelling the consolidation of disparate apps into super apps. It also identifies privacy concerns, regulatory pushback and other challenges that will need to be overcome for theme-based apps to achieve super app status.
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